Winning and Keeping Valuable Clients: Building Stronger Commercial Relationships

Event:

Winning and Keeping Valuable Clients: Building Stronger Commercial Relationships

Categories:
Connect & Learn / SME Club

Date: Thursday 9th December 2027

Time: 12:00 PM - 1:30 PM

Location: TBC, Rochdale

Cost:

£30 Non Member +VAT

Winning a new client is an important achievement, but building a successful business also depends on the strength of the relationships that follow. Understanding client expectations, delivering consistent value and maintaining trust can make the difference between a one-off contract and a long-term commercial relationship. This event will explore how businesses can strengthen client relationships, encourage repeat business and identify opportunities to grow existing accounts. The conversation will consider how to manage changing expectations, demonstrate value beyond price, handle difficult conversations and maintain service quality as relationships develop. It will also examine how businesses can identify opportunities to offer additional services, build stronger connections with key decision-makers and avoid becoming overly dependent on individual clients. Attendees will gain practical perspectives on developing commercially valuable relationships, improving client retention and creating opportunities for sustainable growth through the customers and clients they already have.

About The Speakers

Claire-Marie Boggiano

Claire-Marie Boggiano

STRIDE Facilitator & Leadership Coach

Claire-Marie is a Chartered Engineer holding an MBA from Manchester Business School. Claire-Marie is a guest lecturer in Change Management and Entrepreneurship at Manchester Business School. She is the alumni lead for MBS Women Leading in Business group and regularly hosts the Institute of Directors Women’s Forum in the North West. Claire-Marie is a committee member of the IoD Manchester and has recently commenced working with EEF The Manufacturing Organisation to raise the profile of Women in Engineering. Claire-Marie is an expert in Change Management for many years and delivers the Day 3 workshop of the STRIDE programme – Oakridge’s 6 month leadership programme for female middle management development. Her workshop focuses on the managing business aspect. This is the final element of the programme and supports women attending to learn more about how they can impact their organisation, bring others with them and to become a role model for others. Claire-Marie is a member of the Manchester City Council International Women’s Day Steering Group. To any challenge Claire-Marie brings energy, focus and action. Her core skills include “breaking eggs”, “building gladiators” and “making connections”. Claire-Marie believes organisations and teams succeed by working with the imagination and talents of their people.