Date: Thursday 27th May 2027
Time: 12:00 PM - 1:30 PM
Location: TBC, Stockport
Cost:
£30 Non Member +VAT
Where Should You Really Be Spending Your Marketing Budget?
With more channels, platforms and tools competing for budget, it is increasingly difficult to know which marketing activity is genuinely contributing to business results. High engagement can look impressive while doing little for pipeline, sales or long-term customer value.
The focus will be on helping businesses make more confident choices about where marketing money goes. We will look at how different channels contribute across the customer journey, what meaningful measurement looks like when buying cycles are long, and how activity can be tested without wasting budget.
Attendees will have a stronger basis for challenging vanity metrics, linking marketing to commercial goals and deciding what deserves more investment, what needs changing and what should stop.
About The Speakers
Claire-Marie Boggiano
STRIDE Facilitator & Leadership Coach
Claire-Marie is a Chartered Engineer holding an MBA from Manchester Business School. Claire-Marie is a guest lecturer in Change Management and Entrepreneurship at Manchester Business School. She is the alumni lead for MBS Women Leading in Business group and regularly hosts the Institute of Directors Women’s Forum in the North West. Claire-Marie is a committee member of the IoD Manchester and has recently commenced working with EEF The Manufacturing Organisation to raise the profile of Women in Engineering. Claire-Marie is an expert in Change Management for many years and delivers the Day 3 workshop of the STRIDE programme – Oakridge’s 6 month leadership programme for female middle management development. Her workshop focuses on the managing business aspect. This is the final element of the programme and supports women attending to learn more about how they can impact their organisation, bring others with them and to become a role model for others. Claire-Marie is a member of the Manchester City Council International Women’s Day Steering Group. To any challenge Claire-Marie brings energy, focus and action. Her core skills include “breaking eggs”, “building gladiators” and “making connections”. Claire-Marie believes organisations and teams succeed by working with the imagination and talents of their people.