Date: Thursday 15th April 2027
Time: 8:30 AM - 10:00 AM
Location: TBC, Bolton
Cost:
£30 Non Member +VAT
What Do Your Customers Really Value? Turning Insight into Better Business Decisions
Event:
What Do Your Customers Really Value? Turning Insight into Better Business Decisions
Businesses make decisions every day about their products, services, pricing and priorities, but those choices are not always based on a clear understanding of what customers and clients genuinely value. Assumptions can build up over time, from why someone chooses your business in the first place to what influences whether they buy, appoint, return or recommend you.
Rather than turning customer insight into a large research exercise, this session will focus on what businesses can learn through everyday activity: client conversations, feedback, enquiries, complaints, lost opportunities, repeat business and the reasons work is won or lost. Attendees will explore how to recognise useful signals, understand what matters most to the people making buying or appointment decisions, and use that insight to strengthen their proposition, improve the customer or client experience and make better commercial decisions.
The aim is to help businesses stay closer to their market and respond as expectations and priorities change.
About The Speakers
Claire-Marie Boggiano
STRIDE Facilitator & Leadership Coach
Claire-Marie is a Chartered Engineer holding an MBA from Manchester Business School. Claire-Marie is a guest lecturer in Change Management and Entrepreneurship at Manchester Business School. She is the alumni lead for MBS Women Leading in Business group and regularly hosts the Institute of Directors Women’s Forum in the North West. Claire-Marie is a committee member of the IoD Manchester and has recently commenced working with EEF The Manufacturing Organisation to raise the profile of Women in Engineering. Claire-Marie is an expert in Change Management for many years and delivers the Day 3 workshop of the STRIDE programme – Oakridge’s 6 month leadership programme for female middle management development. Her workshop focuses on the managing business aspect. This is the final element of the programme and supports women attending to learn more about how they can impact their organisation, bring others with them and to become a role model for others. Claire-Marie is a member of the Manchester City Council International Women’s Day Steering Group. To any challenge Claire-Marie brings energy, focus and action. Her core skills include “breaking eggs”, “building gladiators” and “making connections”. Claire-Marie believes organisations and teams succeed by working with the imagination and talents of their people.