Date: Thursday 10th December 2026
Time: 8:30 AM - 10:00 AM
Location: Fire Up, Rochdale, The Old Fire Station, Maclure Road, Manchester, OL11 1DN
Cost: Free
Standing Out in a Crowded Market: Winning More of the Right Deals
Event:
Standing Out in a Crowded Market: Winning More of the Right Deals
Standing out in a crowded market is becoming increasingly difficult, especially as buyers grow more informed, cautious, and selective. This session will help you strengthen your sales approach so it better connects with what today’s customers actually value.
We’ll explore how to communicate your offer with greater clarity, making it easier for prospects to understand why you’re the right choice. You’ll also learn how to manage longer decision-making cycles, maintain momentum in your pipeline, and keep opportunities moving forward.
If you’re looking to improve results without increasing pressure on pricing, you’ll leave with practical techniques you can apply immediately.
About The Speakers
Claire-Marie Boggiano
STRIDE Facilitator & Leadership Coach
Claire-Marie is a Chartered Engineer holding an MBA from Manchester Business School. Claire-Marie is a guest lecturer in Change Management and Entrepreneurship at Manchester Business School. She is the alumni lead for MBS Women Leading in Business group and regularly hosts the Institute of Directors Women’s Forum in the North West. Claire-Marie is a committee member of the IoD Manchester and has recently commenced working with EEF The Manufacturing Organisation to raise the profile of Women in Engineering. Claire-Marie is an expert in Change Management for many years and delivers the Day 3 workshop of the STRIDE programme – Oakridge’s 6 month leadership programme for female middle management development. Her workshop focuses on the managing business aspect. This is the final element of the programme and supports women attending to learn more about how they can impact their organisation, bring others with them and to become a role model for others. Claire-Marie is a member of the Manchester City Council International Women’s Day Steering Group. To any challenge Claire-Marie brings energy, focus and action. Her core skills include “breaking eggs”, “building gladiators” and “making connections”. Claire-Marie believes organisations and teams succeed by working with the imagination and talents of their people.