Date: Thursday 19th November 2026
Time: 5:00 PM - 7:00 PM
Location: Bloc, 17 Marble Street, Manchester, M2 3AW
Cost: Free
Join the Conversation: Shape the Future of Critical Thinking in Marketing
Event:
Join the Conversation: Shape the Future of Critical Thinking in Marketing
Professor Laura Chamberlain of Warwick Business School is in the process of writing her second book, exploring how marketers can move beyond prescriptive frameworks and develop the critical thinking skills needed to make better strategic decisions.
We're inviting you to be part of a live, interactive discussion that will bring key themes from the book to life alongside academics, consultants and marketeers for a truly inclusive perspective. Hosted by the Emperor strategy and creative teams, this is an opportunity to share your experiences, challenge assumptions, and debate ideas.
First of all we’ll explore the subject of loyalty. Does loyalty still exist, and how do you navigate your brand and business towards the idea of customer loyalty and advocacy.
Secondly; we’ll come to the notion that ‘purpose is marmite’ … how do we navigate the debate and create something of real value?
Whether you are passionate about brand building, performance marketing, customer experience, or strategy, your perspective will help create a richer discussion.
Join us to connect with peers, exchange ideas, and contribute to a conversation that will shape the next generation of marketing thinking.
Guests are welcome to arrive from 4:30pm for welcome drinks. We’ll continue with drinks and networking afterwards, so please feel free to stay and join us for the evening.
Please note that this event is reserved for members only.
If you are interested in becoming a member, please contact [email protected] for more information
About The Speakers
Claire-Marie Boggiano
STRIDE Facilitator & Leadership Coach
Claire-Marie is a Chartered Engineer holding an MBA from Manchester Business School. Claire-Marie is a guest lecturer in Change Management and Entrepreneurship at Manchester Business School. She is the alumni lead for MBS Women Leading in Business group and regularly hosts the Institute of Directors Women’s Forum in the North West. Claire-Marie is a committee member of the IoD Manchester and has recently commenced working with EEF The Manufacturing Organisation to raise the profile of Women in Engineering. Claire-Marie is an expert in Change Management for many years and delivers the Day 3 workshop of the STRIDE programme – Oakridge’s 6 month leadership programme for female middle management development. Her workshop focuses on the managing business aspect. This is the final element of the programme and supports women attending to learn more about how they can impact their organisation, bring others with them and to become a role model for others. Claire-Marie is a member of the Manchester City Council International Women’s Day Steering Group. To any challenge Claire-Marie brings energy, focus and action. Her core skills include “breaking eggs”, “building gladiators” and “making connections”. Claire-Marie believes organisations and teams succeed by working with the imagination and talents of their people.