Date: Thursday 3rd December 2026
Time: 8:30 AM - 10:00 AM
Location: Greater Manchester Business School, Great Moor Street, Bolton, BL1 1SW
Cost:
£0 Non Member +VAT
Creative That Converts: Digital with Impact
Attention is expensive, algorithms are unpredictable, and audiences are harder to reach, yet brands still need to grow. This event is for Greater Manchester teams who want digital marketing that performs and creativity that cuts through.
We’ll explore what’s working today across paid, organic and owned channels, including content that builds trust, creative that drives response, and measurement that proves impact when budgets are under scrutiny. Expect actionable ideas on sharpening your proposition, building campaigns around real audience insight, and connecting brand activity to revenue outcomes. Ideal for marketing leaders and growth teams who need better results without simply spending more.
About The Speakers
Claire-Marie Boggiano
STRIDE Facilitator & Leadership Coach
Claire-Marie is a Chartered Engineer holding an MBA from Manchester Business School. Claire-Marie is a guest lecturer in Change Management and Entrepreneurship at Manchester Business School. She is the alumni lead for MBS Women Leading in Business group and regularly hosts the Institute of Directors Women’s Forum in the North West. Claire-Marie is a committee member of the IoD Manchester and has recently commenced working with EEF The Manufacturing Organisation to raise the profile of Women in Engineering. Claire-Marie is an expert in Change Management for many years and delivers the Day 3 workshop of the STRIDE programme – Oakridge’s 6 month leadership programme for female middle management development. Her workshop focuses on the managing business aspect. This is the final element of the programme and supports women attending to learn more about how they can impact their organisation, bring others with them and to become a role model for others. Claire-Marie is a member of the Manchester City Council International Women’s Day Steering Group. To any challenge Claire-Marie brings energy, focus and action. Her core skills include “breaking eggs”, “building gladiators” and “making connections”. Claire-Marie believes organisations and teams succeed by working with the imagination and talents of their people.